Do people judge a book by its cover? Absolutely. In fact, while looking at marketing options, I discovered that book covers are scrutinized by the powers that be as a reflection of content. In other words, the cover can make or break your book’s success.
Self-pubbing fiction authors tend to overflow their covers with images and words. There is an old computer adage called KISS that applies here: Keep It Simple Stupid. What is your story’s main theme? Pick an image that easily conveys this to your reader.
Next, hire a graphic artist. I know, I know. I cringed every time I heard that too, but it will pay off. There is a certain magic that an artistic eye lends to the cover. Not many of us possess that, but it’s ok because there are scores of freelance graphic artists out there willing to be hired.
Here is how to go about it: First, find covers that you think are beautiful or have design elements you like. Find out the artist’s names (usually listed on the rights page of the book) then check them out on-line. Do they work in your genre? Look at their other covers, see if they are available, and what they charge. As you are gathering info, see what strikes your fancy, and start developing an idea of what you’d like on your own cover.
A range of $30-50 an hour is very reasonable. The more you know what you want and can describe it to the graphic artist, the less time it will take him or her, and the less money you’ll spend. It’s ok even if you are clueless as to what you want; the artist will work with you until you are satisfied. Usually the artist will give you three versions to choose from as a jump off point, and the adjustments follow. Don’t be afraid to speak up. They are used to making changes. But also be flexible to the artist’s vision and creativity, i.e. let the magic happen. This is what you are paying them for. Note: If you are writing a series, think ahead as to how successive covers might look. Get your artist’s input on that as well, and ask if he or she would be interested in working with you again down the road. Most artists will jump at the chance for future work if the experience with you has gone well.
Before you make the final decision: Think beyond just your book cover to promotional materials and swag. How will your cover look on them? You can also ask the artist for different sizes of the images you will need, e.g. for the cover, your website, promo materials, etc. The book cover requires a higher density of pixels but the others can be less dense. Graphic artists are aware of all these specs and what they mean, but you may have to supply them with the necessary sizes. These are given on each website so it’s easy to find out (e. g. Amazon’s Book Cover Requirements page, or Staples postcard ordering page). But get the images upfront so you will have everything ready to start marketing.
One more thing: It is usually inherent in hiring an artist that you own the rights to the work, but to be safe, get it in writing from the artist. An e-mail will suffice. Save it, print it, file it. That way you have all the rights to reproduce the cover on postcards, T-shirts, or whatever you want to market your book.
Again, creating a quality product shows you care about your work. Don’t shoot yourself in the foot by slapping a cheap-looking, cheesy cover on your hard work. Your book’s success depends on it.
Tip #4: Invest in a Good Cover